If you are in the construction, engineering or manufacturing industries running a B2B company, why should SEO be important to you? First, let’s define SEO. SEO is an acronym for search engine optimization. When a potential client uses Google or Yahoo (search engines) to search the internet for your services, they use keywords that narrow …
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Profile by Design completed a full service digital upgrade project for Panelized Structures, Inc., the leader in panelized roof structures for the commercial construction industry. As Panelized approached their 30 year anniversary, they wanted to celebrate that business milestone by preparing their company for the future while featuring their history of success. Profiles’ team built …
Case studies are one of the most effective marketing tools for B2B companies in the engineering field By showcasing your range of expertise and services, you’re able to drive up interest that converts to increased website visits and customer information requests. Sharing these case studies on your website and in your Media Center is also …
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Without a web developer, copywriter, SEO specialist, professional photographer, and branding expert on staff to address these concerns… …they can be overwhelming. Can you relate? 1. Website: Your website content and technology are out of date. 2. Search Engine Optimization (SEO): Your business is invisible to search engines and even local customers are unable to …
If you think that print marketing has gone the way of Atlantis and Chichen Itza, think again. In a rapidly evolving digital world, print media continues to play a key role in marketing. Tangibility With the dizzying array of colors, sights, and sounds provided by digital media, many marketers neglect to appeal to one of …
Working together, print and digital media form a magical friendship that ranks right up there with Batman and Robin, Woody and Buzz Lightyear, Vince Vaughn and Owen Wilson, Siegfried and Roy, Simon and Garfunkel. And let us not forget fig tree and Amazon fruit bat. Here are three simple ways to combine print media with …
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