Shifting Markets in Construction is an Opportunity

Key Insights: Adapt strategically in slow markets: Construction firms that audit costs, refine marketing, and target stable sectors can emerge stronger during downturns. Leverage data and technology: Analytics dashboards, AI-driven search optimization, and project management tools ensure marketing dollars generate measurable ROI. Pursue new opportunities: Positioning for infrastructure, clean energy, and partnerships with architects or …

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Posted by Profile Digital Marketing Uncategorized

Go Beyond DIY Websites & Build for Success. Develop a Brand That Will Grow Now and Into the Future.

A website isn’t just an online presence, it’s a crucial part of a company’s brand identity. Many businesses fall into the trap of thinking that a DIY website or template website is good enough. Yet in reality, your website should be a strategic asset that drives growth, credibility, and customer engagement. Without a solid strategy, …

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Posted by Profile Digital Marketing
digital marketing, traditional marketing

Traditional vs. Digital Marketing: Why You Need Both

Does your website reflect your company culture and brand, or is it just a website? If not, it’s costing you ROI. In today’s fast-paced business environment, having a comprehensive marketing strategy that integrates both traditional and digital marketing techniques is crucial. At Profile by Design, we understand the importance of leveraging a diverse array of …

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Posted by Josh Digital Marketing

The Impact of Photography on Marketing Collateral and Websites

In the dynamic landscape of marketing, where every brand vies for consumer attention, the importance of images in marketing cannot be overstated. While words convey information, it is visual elements that captivate and engage audiences most effectively. Photography, in particular, emerges as a cornerstone of successful marketing strategies, wielding immense power in shaping brand perception …

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Posted by Josh Digital Marketing
Infrastructure Construction

How To Get Government Contracts For Construction Companies

There are many construction companies that don’t understand how to get government contracts for infrastructure projects. In 2020 alone, government spending on roads, schools, and other public infrastructure exceeded $146 billion. Furthermore, the government sets aside about 25% of these contracts for small businesses. So you don’t have to be a large company to land …

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Posted by Josh Digital Marketing
construction industrial labor shortage

Construction & Industrial Labor Shortage: Recruiting Strategies

Construction & ​​Industrial laborers are in high demand, and competition is fierce. The construction industry has seen a shortage of skilled labor for years. Whether you’re looking to hire one or many workers, it’s important to know your options when recruiting construction & ​​Industrial labor. You will need to start with defining what type of …

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Posted by Josh Digital Marketing