August 9, 2023

Marketing Automation and Artificial Intelligence: The Future is Now

Much is being made of automation and artificial intelligence (AI). Rightfully so. They permeate the news daily and impact every facet of society by the minute. There isn’t a business that hasn’t benefited from technological advances and in particular, the combination of automation and AI are ubiquitous in the marketing realm. We’ve long-since moved past …

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November 8, 2022

Federal Infrastructure Investments Boon for Industrial / Construction Companies

In 2021, the American Society for Civil Engineers gave California a C- overall for its strained and aging infrastructure. Ranking even lower were road, stormwater, energy, levee and other infrastructure-public amenities critical to providing Californians a good quality of life. Deferred capital needs have slowed the engine of economic prosperity. With the $1.2 trillion Bipartisan …

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April 2, 2019

Why is SEO Important for the Construction Industry?

If you are in the construction, engineering or manufacturing industries running a B2B company, why should SEO be important to you? First, let’s define SEO. SEO is an acronym for search engine optimization. When a potential client uses Google or Yahoo (search engines) to search the internet for your services, they use keywords that narrow …

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February 15, 2019

Client Focus: Panelized Structures Inc.

Profile by Design completed a full service digital upgrade project for Panelized Structures, Inc., the leader in panelized roof structures for the commercial construction industry. As Panelized approached their 30 year anniversary, they wanted to celebrate that business milestone by preparing their company for the future while featuring their history of success. Profiles’ team built …

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February 13, 2019

How To Create Case Studies for Engineering Markets

Case studies are one of the most effective marketing tools for B2B companies in the engineering field By showcasing your range of expertise and services, you’re able to drive up interest that converts to increased website visits and customer information requests. Sharing these case studies on your website and in your Media Center is also …

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February 13, 2019

4 Reasons your Marketing Isn’t Getting Results

Without a web developer, copywriter, SEO specialist, professional photographer, and branding expert on staff to address these concerns… …they can be overwhelming. Can you relate? 1. Website: Your website content and technology are out of date. 2. Search Engine Optimization (SEO): Your business is invisible to search engines and even local customers are unable to …

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