Case studies are one of the most effective marketing tools for B2B companies in the engineering field By showcasing your range of expertise and services, you’re able to drive up interest that converts to increased website visits and customer information requests. Sharing these case studies on your website and in your Media Center is also another great proof point of your status as an industry leader that’s staying up with the times. Keep in mind, customers still prefer traditional written case studies over audio, video, one-page summaries or PowerPoint presentations. So here’s how to develop one.
Introduce the customer
A great case study starts with a great customer. In your opening summary, share information about the project, scope, timeline, top challenge(s) and why your company was hired for the job.
Explain the challenge
After selecting a project that fits the bill and interviewing your main point of contact on the job, capture in your contact’s words why your company was selected to tackle this job.
Develop a narrative
Never underestimate the power of storytelling. Start from the beginning. What worked? What didn’t? Make sure to walk your reader through the specific components of the job that highlight your company’s engineering expertise.
Provide a solution
Capturing your resolution to the problem is key. It’s not enough to just summarize the job. Think through what problem(s) your team actually solved. Get specific. Don’t forget to include equipment, processes, and engineering protocols used. This will most resonate with potential customers.
Keep it skimmable
While traditional engineering case studies tend to be exceedingly lengthy and thorough, case studies for B2B engineering companies need not be. A reasonable length is about 500 words, and the content is developed in such a way that prospective customers can scan it for keywords without getting weighed down by length.
Share it out
Once your case study is ready for your target audience, make sure to post it on your website, ideally in your Media Center, so that potential customers have easy access to it. Your LinkedIn Company Page is another great place to post.
Profile understands that developing and sharing these case studies, while necessary, can become a time-consuming process, especially when you take into account SEO copywriting and online media account management. If this is the case, Profile offers a fully customizable case study package. It’s that simple. To get started, contact Profile today.