Business has changed since our global pandemic, an outbreak that spared no nation or enterprise. We see it in how we plan, produce, market, sell and deliver. No industry has been unscathed. No sector untouched. Some covid-influence implications have been short-lived; others ongoing and many changes permanent. Many of said changes have been to the …
Read more Solving the Automation and Customer Satisfaction Paradox
Much is being made of automation and artificial intelligence (AI). Rightfully so. They permeate the news daily and impact every facet of society by the minute. There isn’t a business that hasn’t benefited from technological advances and in particular, the combination of automation and AI are ubiquitous in the marketing realm. We’ve long-since moved past …
Read more Marketing Automation and Artificial Intelligence: The Future is Now
In 2021, the American Society for Civil Engineers gave California a C- overall for its strained and aging infrastructure. Ranking even lower were road, stormwater, energy, levee and other infrastructure-public amenities critical to providing Californians a good quality of life. Deferred capital needs have slowed the engine of economic prosperity. With the $1.2 trillion Bipartisan …
Read more Federal Infrastructure Investments Boon for Industrial / Construction Companies
In 2020 consumers and potential clients will conduct 80 percent of their brand engagements via mobile devices! That means mobile-friendly website development is a must in the everchanging competitive landscape of digital marketing. Butterfield Electric, an electrical construction company based in Sacramento, California contracted with Profile by Design, a full-service marketing, and branding agency to …
PDM Steel Service Centers Inc., a premier west coast steel supplier and distributor for the industrial and construction markets, has diversified their services by offering steel tube laser cutting, and plate processing. Known for being the first choice in comprehensive steel supply, PDM Steel has been a long term client of Profile by Design and …
If you are in the construction, engineering or manufacturing industries running a B2B company, why should SEO be important to you? First, let’s define SEO. SEO is an acronym for search engine optimization. When a potential client uses Google or Yahoo (search engines) to search the internet for your services, they use keywords that narrow …
Read more Why is SEO Important for the Construction Industry?