Marketing Automation and Artificial Intelligence: The Future is Now

Much is being made of automation and artificial intelligence (AI). Rightfully so. They permeate the news daily and impact every facet of society by the minute. There isn’t a business that hasn’t benefited from technological advances and in particular, the combination of automation and AI are ubiquitous in the marketing realm. We’ve long-since moved past …

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Federal Infrastructure Investments Boon for Industrial / Construction Companies

In 2021, the American Society for Civil Engineers gave California a C- overall for its strained and aging infrastructure. Ranking even lower were road, stormwater, energy, levee and other infrastructure-public amenities critical to providing Californians a good quality of life. Deferred capital needs have slowed the engine of economic prosperity. With the $1.2 trillion Bipartisan …

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Butterfield Electric

In 2020 consumers and potential clients will conduct 80 percent of their brand engagements via mobile devices! That means mobile-friendly website development is a must in the everchanging competitive landscape of digital marketing. Butterfield Electric, an electrical construction company based in Sacramento, California contracted with Profile by Design, a full-service marketing, and branding agency to …

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Why is SEO Important for the Construction Industry? - featured image

Why is SEO Important for the Construction Industry?

If you are in the construction, engineering or manufacturing industries running a B2B company, why should SEO be important to you? First, let’s define SEO. SEO is an acronym for search engine optimization. When a potential client uses Google or Yahoo (search engines) to search the internet for your services, they use keywords that narrow …

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Digital Upgrade project for Panelized Structures - Featured Image

Client Focus: Panelized Structures Inc.

Profile by Design completed a full service digital upgrade project for Panelized Structures, Inc., the leader in panelized roof structures for the commercial construction industry. As Panelized approached their 30 year anniversary, they wanted to celebrate that business milestone by preparing their company for the future while featuring their history of success. Profiles’ team built …

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