Shifting Markets in Construction is an Opportunity

Key Insights: Adapt strategically in slow markets: Construction firms that audit costs, refine marketing, and target stable sectors can emerge stronger during downturns. Leverage data and technology: Analytics dashboards, AI-driven search optimization, and project management tools ensure marketing dollars generate measurable ROI. Pursue new opportunities: Positioning for infrastructure, clean energy, and partnerships with architects or …

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Go Beyond DIY Websites & Build for Success. Develop a Brand That Will Grow Now and Into the Future.

A website isn’t just an online presence, it’s a crucial part of a company’s brand identity. Many businesses fall into the trap of thinking that a DIY website or template website is good enough. Yet in reality, your website should be a strategic asset that drives growth, credibility, and customer engagement. Without a solid strategy, …

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Posted by Profile Digital Marketing

Metal Fabrication Marketing Trends for 2025

The metal fabrication industry continues to evolve, fueled by technological advancements, shifting market demands, and digital transformation. As we approach 2025, businesses in this sector face growing opportunities and challenges. To thrive, metal fabricators must adapt their marketing strategies to align with industry trends and customer expectations. Blue color industries must keep up with these …

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Solving the Automation and Customer Satisfaction Paradox

Business has changed since our global pandemic, an outbreak that spared no nation or enterprise. We see it in how we plan, produce, market, sell and deliver. No industry has been unscathed. No sector untouched. Some covid-influence implications have been short-lived; others ongoing and many changes permanent. Many of said changes have been to the …

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Marketing Automation and Artificial Intelligence: The Future is Now

Much is being made of automation and artificial intelligence (AI). Rightfully so. They permeate the news daily and impact every facet of society by the minute. There isn’t a business that hasn’t benefited from technological advances and in particular, the combination of automation and AI are ubiquitous in the marketing realm. We’ve long-since moved past …

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Federal Infrastructure Investments Boon for Industrial / Construction Companies

In 2021, the American Society for Civil Engineers gave California a C- overall for its strained and aging infrastructure. Ranking even lower were road, stormwater, energy, levee and other infrastructure-public amenities critical to providing Californians a good quality of life. Deferred capital needs have slowed the engine of economic prosperity. With the $1.2 trillion Bipartisan …

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