Do you know how many users logged into Facebook yesterday? 175 million – give or take a million. Not only are Facebook and other social media channels changing the way people communicate with each other, they’re affecting the way people educate themselves about the products and services they are interested in. Marketers have found ways …
It doesn’t really matter where you go—work, the supermarket, your favorite café, the beach, the dog park. Chances are you will see someone on a smart phone, tablet, or other mobile device. Like it or not, mobile devices have changed the way we live, work, and play. Despite this, it is common to come across …
Read more 5 Reasons Why a Mobile-Friendly Website is Essential to Your Marketing Strategy
Many people think that search engine optimization (SEO) is a onetime thing. Set it in motion. Forget about it. Reap the rewards. Most of the time, however, a good SEO strategy can take months in order to show results. And making consistent progress takes ongoing effort. In many ways, SEO is really a lot like …
RSAnalysis Inc., a full-service environmental test and balance company with locations in El Dorado Hills, San Francisco, Las Vegas, Reno, and Salt Lake City, launched their new website this month. The site, RSAnalysis.com, is designed to provide users with in-depth information about RSA’s disciplines and the company’s approach to Total System Balance. Total System Balance …
Read more Environmental Test and Balance Agency Launches New Website
“I feel the need–the need for speed!” Lt. Pete “Maverick” Mitchell and Lt. Nick “Goose” Bradshaw understood it. The effect of speed on the human mind. Okay, so they weren’t talking about page speed and website conversion rates. But whether you’re Maverick taking on an enemy aircraft or an Internet user searching for products or …
Read more The Need for Speed: Increase Website Conversions by Improving Page Speed
Integrated marketing is a type of strategy in which multiple marketing methods work together to complement and support each other. Sharing mutual support in order to thrive is not news to the animal kingdom. In fact, many animals form lifelong relationships that science calls mutualistic symbiotic relationships. Marketers can learn a thing or two about …
Read more What Animals Can Teach Us About Integrated Marketing