“I feel the need–the need for speed!” Lt. Pete “Maverick” Mitchell and Lt. Nick “Goose” Bradshaw understood it. The effect of speed on the human mind. Okay, so they weren’t talking about page speed and website conversion rates. But whether you’re Maverick taking on an enemy aircraft or an Internet user searching for products or …
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Integrated marketing is a type of strategy in which multiple marketing methods work together to complement and support each other. Sharing mutual support in order to thrive is not news to the animal kingdom. In fact, many animals form lifelong relationships that science calls mutualistic symbiotic relationships. Marketers can learn a thing or two about …
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In an age when consumers are bombarded with billions of dollars worth of marketing campaigns, holistic marketing is a concept that is gaining popularity with people who need to break through the marketing clutter. The basic idea behind holistic marketing is that by taking a step back and looking at the bigger picture, we can …
Most business owners understand that their marketing efforts have a direct impact on revenue. Marketing is an investment, not an expense. It is essential for increasing brand awareness, engaging prospects, and building long-term customer relationships. As with any investment, it is important for businesses owners to measure and track their marketing initiatives to see what …
This fall, Sacramento-area Sierra College is offering a community education course called “Facebook and Social Media Marketing for Small Business.” It’s a timely response to the fact that social media marketing is no longer being viewed as a passing fad. What’s more, social media marketing is being incorporated into more and more college curriculum. Business …