Beyond Good and Evil: When ROI Falls Short

Most business owners understand that their marketing efforts have a direct impact on revenue. Marketing is an investment, not an expense. It is essential for increasing brand awareness, engaging prospects, and building long-term customer relationships. As with any investment, it is important for businesses owners to measure and track their marketing initiatives to see what …

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Social Media Marketing Goes to College

This fall, Sacramento-area Sierra College is offering a community education course called “Facebook and Social Media Marketing for Small Business.” It’s a timely response to the fact that social media marketing is no longer being viewed as a passing fad. What’s more, social media marketing is being incorporated into more and more college curriculum. Business …

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