The Impact of Photography on Marketing Collateral and Websites

In the dynamic landscape of marketing, where every brand vies for consumer attention, the importance of images in marketing cannot be overstated. While words convey information, it is visual elements that captivate and engage audiences most effectively. Photography, in particular, emerges as a cornerstone of successful marketing strategies, wielding immense power in shaping brand perception …

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Solving the Automation and Customer Satisfaction Paradox

Business has changed since our global pandemic, an outbreak that spared no nation or enterprise. We see it in how we plan, produce, market, sell and deliver. No industry has been unscathed. No sector untouched. Some covid-influence implications have been short-lived; others ongoing and many changes permanent. Many of said changes have been to the …

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Marketing Automation and Artificial Intelligence: The Future is Now

Much is being made of automation and artificial intelligence (AI). Rightfully so. They permeate the news daily and impact every facet of society by the minute. There isn’t a business that hasn’t benefited from technological advances and in particular, the combination of automation and AI are ubiquitous in the marketing realm. We’ve long-since moved past …

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Federal Infrastructure Investments Boon for Industrial / Construction Companies

In 2021, the American Society for Civil Engineers gave California a C- overall for its strained and aging infrastructure. Ranking even lower were road, stormwater, energy, levee and other infrastructure-public amenities critical to providing Californians a good quality of life. Deferred capital needs have slowed the engine of economic prosperity. With the $1.2 trillion Bipartisan …

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Infrastructure Construction

How To Get Government Contracts For Construction Companies

There are many construction companies that don’t understand how to get government contracts for infrastructure projects. In 2020 alone, government spending on roads, schools, and other public infrastructure exceeded $146 billion. Furthermore, the government sets aside about 25% of these contracts for small businesses. So you don’t have to be a large company to land …

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construction industrial labor shortage

Construction & Industrial Labor Shortage: Recruiting Strategies

Construction & ​​Industrial laborers are in high demand, and competition is fierce. The construction industry has seen a shortage of skilled labor for years. Whether you’re looking to hire one or many workers, it’s important to know your options when recruiting construction & ​​Industrial labor. You will need to start with defining what type of …

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