Blog – Branding and Marketing Agency | Sacramento | Bay Area | Profile by Design

August 9, 2023

Marketing Automation and Artificial Intelligence: The Future is Now

Much is being made of automation and artificial intelligence (AI). Rightfully so. They permeate the news daily and impact every facet of society by the minute. There isn’t a business that hasn’t benefited from technological advances and in particular, the combination of automation and AI are ubiquitous in the marketing realm. We’ve long-since moved past …

Posted by Profile Uncategorized

November 8, 2022

Federal Infrastructure Investments Boon for Industrial / Construction Companies

In 2021, the American Society for Civil Engineers gave California a C- overall for its strained and aging infrastructure. Ranking even lower were road, stormwater, energy, levee and other infrastructure-public amenities critical to providing Californians a good quality of life. Deferred capital needs have slowed the engine of economic prosperity. With the $1.2 trillion Bipartisan …

Posted by Profile Uncategorized

January 7, 2022

How To Get Government Contracts For Construction Companies

There are many construction companies that don’t understand how to get government contracts for infrastructure projects. In 2020 alone, government spending on roads, schools, and other public infrastructure exceeded $146 billion. Furthermore, the government sets aside about 25% of these contracts for small businesses. So you don’t have to be a large company to land …

Posted by Josh Client Focus Internet Marketing

September 20, 2021

Construction & Industrial Labor Shortage: Recruiting Strategies

Construction & Industrial laborers are in high demand, and competition is fierce. The construction industry has seen a shortage of skilled labor for years. Whether you’re looking to hire one or many workers, it’s important to know your options when recruiting construction & Industrial labor. You will need to start with defining what type of …

Posted by Josh Client Focus Internet Marketing

August 24, 2021

The Importance of Content Marketing: 6 Reasons It’s Essential for Brands

Today content marketing is a vital part of any digital marketing campaign. Behind every successful brand, there’s content that really connects with the company’s audience. But why is content marketing important? In this post we will review 10 reasons content marketing is essential for brands (and how you can use it). Why Is Content Marketing …

Posted by Josh Internet Marketing

July 26, 2021

Industry Trends for 2021: Construction Website Design

This article will cover everything you need to know about construction website design from modern construction website design through search engine optimization (SEO). Designing a website for your construction business is a top priority in reaching your market. The construction industry is one of the most competitive industries in the world, and construction firms are …