5 To Dos Before Sending Your Next Email Campaign - Featured Image

5 To Do’s Before Sending Your Next Email Campaign

Unlike on the playground, there are no “take backsies” in email marketing. Once you click the “send” button, your campaign has flown the nest. The fact is that even seasoned pros make mistakes sometimes, but having a checklist of essential elements to double and triple-check can help ensure that your email marketing effort has the …

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Five Keys to Getting More Out of Your Internet Marketing Tools

Are your Internet marketing tools working hard or hardly working when it comes to generating new business for your company? Especially in a lean economy, your online marketing strategy needs to put your best foot forward. All too often, however, companies miss the mark when developing Internet marketing tools and leave money on the table …

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How the Internet Changed Marketing

Ever since early man began swapping pretty shells for stone tools or chunks of meat, people have been marketing. As technologies advanced through the millennia, humankind’s basic need to exchange goods became an increasingly complicated challenge. Arguably, no technology has changed the way we market as much as the Internet. AN INFORMATION REVOLUTION What began …

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5 Things to Consider When Planning Your Social Media Marketing Strategy

Of the world’s Internet users, 82 percent participate in social media, according to comScore. What’s more, one in every five minutes of time spent online is on a social networking site. With stats like these, there’s no denying that social media is an integral part of our communication culture. While it only makes sense for …

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Is Email Marketing Dead?

Upon hearing that his obituary had been published in the New York Herald, Mark Twain famously stated, “The report of my death was an exaggeration.” One hundred and fifteen years later, we’re setting the record straight about the reported demise of email marketing. Not only is email marketing not dead, it’s thriving. According to a …

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Words to Avoid in Your Email Marketing Campaigns

Your design is amazing. The content is well-written and engaging. You’re sending your campaign to a carefully vetted, permission-based list. Yet, somehow your email marketing campaigns keep winding up in your recipients’ spam folders. Why? It might be that you are using words in your subject line that spam filters are programmed to look for …

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