Working together, print and digital media form a magical friendship that ranks right up there with Batman and Robin, Woody and Buzz Lightyear, Vince Vaughn and Owen Wilson, Siegfried and Roy, Simon and Garfunkel. And let us not forget fig tree and Amazon fruit bat. Here are three simple ways to combine print media with digital media to create a successful marketing strategy.
An easy way to combine print and online media is to include your company’s social media information in your print marketing and advertising material. Take it a step further by including a call to action that lets your audience know how they can expect to benefit if they “follow” or “like” you.
When you place an advertisement in a magazine, do you include the URL to your company’s webpage? Many marketers do; however, many direct users to their homepage. The result? Visitors are left with no clear direction. A landing page, also known as a lead capture page, can turn a print advertising campaign into a lead generation machine. It speaks directly to your target audience with one goal in mind: turn visits into conversions.
There’s an old show business adage, “Always leave them wanting more.” Instead of cramming every detail of your product or service into your print material, why not direct readers to additional content online? By getting your audience’s attention with your print material and then leading them to your digital content, you encourage people to spend more time with your brand.
Combine and Prosper
It is truly an exciting time to be in marketing. The array of tools available gives us an amazing amount of flexibility when developing our strategies. By making smart choices that fit your business goals, you can leverage both the traditional and the modern for a successful marketing mix that connects with your target audience on multiple levels. Please stay tuned for the next installment of our print marketing series when we take a look at the key components of a great company brochure.
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