“United we stand, divided we fall.” The motto of the July 1942 flag-cover campaign echoes a concept that has impacted many of the great nations throughout human history. The division of the Roman Empire contributed to its eventual decline. The warring Ancient Greeks had to come together or face destruction at the hands of the …
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Read more The Call to Action: A Critical Element for Email Marketing Results
Citius, Altius, Fortius. Faster, Higher, Stronger. It is the Olympic motto. But it could just as easily be the maxim for any human endeavor that takes skill, determination, and the desire to achieve the ultimate goal. Like SEO. No, really. Here are five ways that training for the Olympics can be like Search Engine Optimization. …
Unlike on the playground, there are no “take backsies” in email marketing. Once you click the “send” button, your campaign has flown the nest. The fact is that even seasoned pros make mistakes sometimes, but having a checklist of essential elements to double and triple-check can help ensure that your email marketing effort has the …
Are your Internet marketing tools working hard or hardly working when it comes to generating new business for your company? Especially in a lean economy, your online marketing strategy needs to put your best foot forward. All too often, however, companies miss the mark when developing Internet marketing tools and leave money on the table …
Read more Five Keys to Getting More Out of Your Internet Marketing Tools
Ever since early man began swapping pretty shells for stone tools or chunks of meat, people have been marketing. As technologies advanced through the millennia, humankind’s basic need to exchange goods became an increasingly complicated challenge. Arguably, no technology has changed the way we market as much as the Internet. AN INFORMATION REVOLUTION What began …