Business has changed since our global pandemic, an outbreak that spared no nation or enterprise. We see it in how we plan, produce, market, sell and deliver. No industry has been unscathed. No sector untouched. Some covid-influence implications have been short-lived; others ongoing and many changes permanent. Many of said changes have been to the …
Read more Solving the Automation and Customer Satisfaction Paradox
Much is being made of automation and artificial intelligence (AI). Rightfully so. They permeate the news daily and impact every facet of society by the minute. There isn’t a business that hasn’t benefited from technological advances and in particular, the combination of automation and AI are ubiquitous in the marketing realm. We’ve long-since moved past …
Read more Marketing Automation and Artificial Intelligence: The Future is Now
In 2021, the American Society for Civil Engineers gave California a C- overall for its strained and aging infrastructure. Ranking even lower were road, stormwater, energy, levee and other infrastructure-public amenities critical to providing Californians a good quality of life. Deferred capital needs have slowed the engine of economic prosperity. With the $1.2 trillion Bipartisan …
Read more Federal Infrastructure Investments Boon for Industrial / Construction Companies
If you are in the construction, engineering or manufacturing industries running a B2B company, why should SEO be important to you? First, let’s define SEO. SEO is an acronym for search engine optimization. When a potential client uses Google or Yahoo (search engines) to search the internet for your services, they use keywords that narrow …
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Profile by Design completed a full service digital upgrade project for Panelized Structures, Inc., the leader in panelized roof structures for the commercial construction industry. As Panelized approached their 30 year anniversary, they wanted to celebrate that business milestone by preparing their company for the future while featuring their history of success. Profiles’ team built …
Case studies are one of the most effective marketing tools for B2B companies in the engineering field By showcasing your range of expertise and services, you’re able to drive up interest that converts to increased website visits and customer information requests. Sharing these case studies on your website and in your Media Center is also …
Read more How To Create Case Studies for Engineering Markets