Metal Fabrication Marketing Trends for 2025

The metal fabrication industry continues to evolve, fueled by technological advancements, shifting market demands, and digital transformation. As we approach 2025, businesses in this sector face growing opportunities and challenges. To thrive, metal fabricators must adapt their marketing strategies to align with industry trends and customer expectations. Blue color industries must keep up with these …

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Solving the Automation and Customer Satisfaction Paradox

Business has changed since our global pandemic, an outbreak that spared no nation or enterprise. We see it in how we plan, produce, market, sell and deliver. No industry has been unscathed. No sector untouched. Some covid-influence implications have been short-lived; others ongoing and many changes permanent. Many of said changes have been to the …

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Marketing Automation and Artificial Intelligence: The Future is Now

Much is being made of automation and artificial intelligence (AI). Rightfully so. They permeate the news daily and impact every facet of society by the minute. There isn’t a business that hasn’t benefited from technological advances and in particular, the combination of automation and AI are ubiquitous in the marketing realm. We’ve long-since moved past …

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Federal Infrastructure Investments Boon for Industrial / Construction Companies

In 2021, the American Society for Civil Engineers gave California a C- overall for its strained and aging infrastructure. Ranking even lower were road, stormwater, energy, levee and other infrastructure-public amenities critical to providing Californians a good quality of life. Deferred capital needs have slowed the engine of economic prosperity. With the $1.2 trillion Bipartisan …

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Outside view pf Butterfield Electric's office

Butterfield Electric

In 2020 consumers and potential clients will conduct 80 percent of their brand engagements via mobile devices! That means mobile-friendly website development is a must in the everchanging competitive landscape of digital marketing. Butterfield Electric, an electrical construction company based in Sacramento, California contracted with Profile by Design, a full-service marketing, and branding agency to …

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