Your design is amazing. The content is well-written and engaging. You’re sending your campaign to a carefully vetted, permission-based list. Yet, somehow your email marketing campaigns keep winding up in your recipients’ spam folders. Why? It might be that you are using words in your subject line that spam filters are programmed to look for when scanning incoming email. Words that are identified as being associated with spam can add spam points to your email. Rack up too many points, and your email is flagged as spam and sent to the junk folder. Game over. So, what words do you avoid to ensure inbox delivery? Although there is no complete and definitive list, here are 100 of the top offenders.

#1
$$$
100% satisfied
4U
Act Now!
Additional income
All new
Apply now
Apply online
Bargain
Be amazed
Best price
Big bucks
Buy direct
Call now
Compare rates
Congratulations
Credit
Discount
Don’t delete
Drastically reduced
Earn $
Eliminate debt
Email marketing
Extra income
Fast cash
For instant access
Free access
Free consultation
Free gift
Get it now
Get paid
Giving away
Great offer

Hidden
Home based
Income from home
Increase sales
Increase traffic
Info you requested
Insurance
Investment
Legal
Limited time offer
Loans
Lower interest rate
Lowest price
Marketing solutions
Million dollars
Money
Money making
Mortgage rates
Name brand
Never
New customers only
No fees
No hidden costs
No investment
No middleman
No obligation
No selling
Obligation
Offer
Once in lifetime
One time
Online marketing
Opportunity
Order

Order now
Passwords
Performance
Potential earnings
Pre-approved
Print out and fax
Quote
Real thing
Removal instructions
Reverses aging
Risk free
Sales
Sample
Satisfaction guaranteed
Save up to
Search engine listings
See for yourself
Serious cash
Special promotion
Subscribe
Success
Thousands
Time limited
Trial
Unsubscribe
Urgent
Vacation
Visit our website
While supplies last
Win
Winner
You’ve been selected

Did you enjoy this article? Make sure you get the latest articles delivered to you hot off the presses by subscribing to our RSS feed.

About Profile by Design
A leading web design company and marketing agency located in the greater Sacramento area, Profile develops integrative marketing strategies that deliver maximum return on investment. If you are ready to position your business as a leader in your industry, contact us today to request a free quote.

Previous article
Is Email Marketing Dead?
Next article
What Is Social Media Marketing?