Unlike on the playground, there are no “take backsies” in email marketing. Once you click the “send” button, your campaign has flown the nest. The fact is that even seasoned pros make mistakes sometimes, but having a checklist of essential elements to double and triple-check can help ensure that your email marketing effort has the …
Of the world’s Internet users, 82 percent participate in social media, according to comScore. What’s more, one in every five minutes of time spent online is on a social networking site. With stats like these, there’s no denying that social media is an integral part of our communication culture. While it only makes sense for …
Read more 5 Things to Consider When Planning Your Social Media Marketing Strategy
It doesn’t really matter where you go—work, the supermarket, your favorite café, the beach, the dog park. Chances are you will see someone on a smart phone, tablet, or other mobile device. Like it or not, mobile devices have changed the way we live, work, and play. Despite this, it is common to come across …
Read more 5 Reasons Why a Mobile-Friendly Website is Essential to Your Marketing Strategy
Many people think that search engine optimization (SEO) is a onetime thing. Set it in motion. Forget about it. Reap the rewards. Most of the time, however, a good SEO strategy can take months in order to show results. And making consistent progress takes ongoing effort. In many ways, SEO is really a lot like …
RSAnalysis Inc., a full-service environmental test and balance company with locations in El Dorado Hills, San Francisco, Las Vegas, Reno, and Salt Lake City, launched their new website this month. The site, RSAnalysis.com, is designed to provide users with in-depth information about RSA’s disciplines and the company’s approach to Total System Balance. Total System Balance …
Read more Environmental Test and Balance Agency Launches New Website
“I feel the need–the need for speed!” Lt. Pete “Maverick” Mitchell and Lt. Nick “Goose” Bradshaw understood it. The effect of speed on the human mind. Okay, so they weren’t talking about page speed and website conversion rates. But whether you’re Maverick taking on an enemy aircraft or an Internet user searching for products or …
Read more The Need for Speed: Increase Website Conversions by Improving Page Speed