Citius, Altius, Fortius. Faster, Higher, Stronger. It is the Olympic motto. But it could just as easily be the maxim for any human endeavor that takes skill, determination, and the desire to achieve the ultimate goal.
Like SEO.
No, really. Here are five ways that training for the Olympics can be like Search Engine Optimization.
1. It’s Best to Start Early.
Search engine marketers would do well to take a page from Olympian Gabby Douglas’ book. The gold medalist started formal gymnastics training at the tender age of six years old. Planning your SEO strategy early on, preferably before or along with your website development strategy, can give your site the best chance of success in the search engine rankings.
2. You Have to Keep an Eye on Your Competition.
Whether you’re on the track, the mat, the pitch, or the search engine results pages, you will be going head-to-head with more competitors than ever before. Knowing what techniques the other teams are using to get results can give you a critical edge.
3. You Need to Measure Your Performance.
Minutes, seconds, meters, and feet. During training, Olympic athletes keep track of their progress by measuring their efforts. The website owner who engages in SEO is wise to do the same. SEO metrics include rankings, traffic, and conversions.
4. They Both Take Time.
An athlete doesn’t expect to be the best the first time he or she picks up a soccer ball, performs a handstand, or swims the length of the pool. Training for the Olympics takes years of hard work. Similarly, it may take months of effort to see your site rise through the search engine rankings.
5. Fair Play is Encouraged.
Just think of Google as the International Olympic Committee of the search engine results games. Violate the Google Webmaster Guidelines and your site may be penalized.
Are you ready to go for the SEO Gold?
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