Is Email Marketing Dead?

Upon hearing that his obituary had been published in the New York Herald, Mark Twain famously stated, “The report of my death was an exaggeration.” One hundred and fifteen years later, we’re setting the record straight about the reported demise of email marketing. Not only is email marketing not dead, it’s thriving. According to a …

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Posted by Profile Email Marketing

Words to Avoid in Your Email Marketing Campaigns

Your design is amazing. The content is well-written and engaging. You’re sending your campaign to a carefully vetted, permission-based list. Yet, somehow your email marketing campaigns keep winding up in your recipients’ spam folders. Why? It might be that you are using words in your subject line that spam filters are programmed to look for …

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Posted by Profile Email Marketing