To succeed, technology companies must differentiate their products and services from all others on the market. For over 20 years, Profile by Design has been helping tech-based companies carve out strong positions in the marketplace. Align your company with the needs of today's buyers.
Precision Contact's original logo had over 40 years of history behind it, so bringing it into the present while paying respect to the past was of great importance. Profile designed a visual identity for Precision Contact that makes a smooth transition from old to new. Precision Contact's new logo and keying mechanisms tie all marketing material together with a fresh, forward look that communicates the company's reputation for strength, performance, integrity, and trust.
A company brochure is a direct reflection of a company's brand. Pairing strong visuals and streamlined messaging, we created a moving timeline that puts a face on Precision Contacts and communicates its record of stability and trust as well as its vision for the future. Precision Contact's new brochure is now a pivotal marketing tool that will last the company for years to come.
By creating three target market inserts, we built flexibility into Precision Contact's company brochure. These inserts enable Precision Contact to speak directly to the needs of specific target audiences. They also provide the company with an economical way to update materials as marketing goals shift.
Building on a user-friendly platform, Profile developed a website for Precision Contact that engages target audiences; supports search engine optimization (SEO); and features a Media Center that provides a repository for articles, videos, and more. The flexible platform delivers technology that Precision Contact can grow into, leaving the door open to the integration of apps and tools as needs arise.
Consistent use of the Precision Contacts identity will strengthen the value of its brand. Precision Contact's revised style guide functions as a brand blueprint. Covering everything from logo standards to vehicle graphics, the guide places leadership firmly in control of the Precision Contact brand and supports the presentation of a united front.