Construction
Marketing Services

Profile by Design has handled more construction and engineering accounts than any other marketing agency in Northern California and Nevada. We develop turnkey marketing tools that deliver maximum return on investment for contractors, construction companies, and engineering firms.

Style Guide: BUILDING A BRAND BLUEPRINT

Consistent use of the Spanda Industrial identity will strengthen the value of its brand. Spanda Industrial's revised style guide functions as a brand blueprint. Covering everything from logo standards to vehicle graphics, the guide places leadership firmly in control of the Spanda Industrial brand and supports the presentation of a united front.

Trade Show Booth: 1:1 MARKETING

To help Spanda Industrial stands out on the trade show floor, Profile developed four booths to enhance one-on-one interaction with prospects. Each booth is designed to address the specific demands of a particular target market. This customized approach demonstrates to trade-show attendees that Spanda Industrial is a company firmly in step with its customers.

Logo Design & KEYING MECHANISMS

Spanda Industrial's original logo had over 40 years of history behind it, so bringing it into the present while paying respect to the past was of great importance. Profile designed a visual identity for Spanda Industrial that makes a smooth transition from old to new. Spanda Industrial's new logo and keying mechanisms tie all marketing material together with a fresh, forward look that communicates the company's reputation for strength, performance, integrity, and trust.

Company Brochure: PIVOTAL MARKETING TOOL

A company brochure is a direct reflection of a company's brand. Pairing strong visuals and streamlined messaging, we created a moving timeline that puts a face on Spanda Industrial and communicates its record of stability and trust as well as its vision for the future. Spanda Industrial's new brochure is now a pivotal marketing tool that will last the company for years to come.

Brochure Inserts: TARGETING CURRENT AND FUTURE OPPORTUNITIES

By creating three target market inserts, we built flexibility into Spanda Industrial's company brochure. These inserts enable Spanda Industrial to speak directly to the needs of specific target audiences. They also provide the company with an economical way to update materials as marketing goals shift.